Media Director

Responsibilities

• Develop and deliver data-driven strategies across client businesses including programmatic, social, search, video, and mobile
• Create test and learn programs for technology evaluation and engagement measurement
• Provide strategic viewpoints on the integration of data across Social, Search, and Programmatic channels
• Lead high-stakes negotiations with media vendors
• Oversee end-to-end campaign performance and profitability
• Build positive relationships with regional teams and senior stakeholders
• Identify business growth opportunities within the existing client base

Requirements

• Bachelor's degree in marketing, advertising, communications, or a related field
• 8-10+ years of experience in media planning and buying
• Proven track record in senior leadership roles
• Strong knowledge of media planning and analytics tools such as Google Analytics, Nielsen, or comScore
• Excellent analytical skills and attention to detail
• Ability to manage client relationships and present strategies effectively

Preferred Qualifications

• Experience with integrated and digital media
• Expertise in Ecommerce project support and training

About the Company

Mindshare is a leading WPP Media brand that acts as "Growth Architects," driving intentional media strategies that benefit people, planet, and business. As part of WPP, Mindshare leverages AI-driven platforms to deliver creative personalization at scale.