Meta Paid Ads Strategist + Buyer

Responsibilities

• Develop campaign plans based on client goals, target audiences, and budget allocations
• Build, launch, and manage paid advertising campaigns primarily across Meta platforms
• Monitor campaign performance daily and make data-driven optimization decisions
• Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality
• Scale successful campaigns while maintaining efficiency and profitability
• Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences
• Troubleshoot tracking, attribution, conversion, and pixel-related issues
• Present campaign performance insights and recommendations to internal stakeholders and clients

Requirements

• 5+ years of experience managing paid media campaigns
• Hands-on expertise with Meta Ads Manager and paid social advertising
• Proven experience scaling lead generation campaigns while maintaining efficiency targets
• Experience with campaign attribution, conversion tracking, and performance reporting
• Proficiency with reporting and analytics platforms such as Looker Studio, Tableau, or similar
• Strong analytical, organizational, and problem-solving skills

Preferred Qualifications

• Experience managing mass tort or class action advertising campaigns
• Experience marketing legal services or working within highly regulated industries
• Agency experience managing multiple client accounts
• Experience with Google Ads or other social platforms like TikTok, Reddit, or LinkedIn

Benefits

• 401(k) with employer matching
• Health, Dental, and Vision Insurance
• Unlimited Manager-Approved Paid Time Off
• Fully remote work environment
• Collaborative, growth-oriented team culture

About the Company

RR Digital is a fast-growing digital marketing agency specializing in helping law firms generate high-quality leads through innovative digital marketing strategies. We combine data-driven decision-making, creative excellence, and performance marketing expertise to deliver measurable results for our clients.