North America Sales Lead

Responsibilities

• Lead generation and inbound qualification through calls, emails, social selling, and networking
• Collaborate with EAP resellers to identify co-selling opportunities and support employer-facing teams
• Qualify inbound opportunities and manage discovery calls or full-cycle follow-up
• Navigate regional healthcare variations and employer benefits landscapes across the Americas
• Utilize CRM systems to track prospect interactions and maintain pipeline data
• Provide product knowledge, training materials, and sales enablement resources to partners
• Develop bilingual sales materials (English/French/Spanish) for employer prospects and resellers
• Collaborate with Marketing to optimize lead generation campaigns and messaging
• Work with leadership and Reseller Account Executives to ensure smooth lead handoffs
• Meet or exceed targets for qualified opportunities, pipeline creation, and closed deals

Requirements

• 3+ years of B2B sales, business development, or customer-facing experience
• Fluency in English is required
• Proficiency in French or Spanish is preferred
• Understanding of employer benefits landscapes, group insurance, and provincial healthcare variations
• Proficiency with CRM tools
• Strong verbal and written communication skills
• Experience with cold calling and prospecting

Benefits

• Remote-first culture with flexible working hours
• 15 days vacation plus provincial statutory holidays
• Extended health benefits including paramedical services, mental health support, and telemedicine
• Choice of tech equipment
• Employer-matched RRSP program
• CAD $250 home office setup stipend
• Professional development budget including language training