Operations Analyst - Marketing

About the Company

Lightspeed is the leading provider of cloud-based software for dealerships, serving the Powersport, Marine, RV, Trailer, and Golf Car industries. Their Dealer Management Solution (DMS) enables dealerships to optimize end-to-end business operations including Sales, Parts, Service, and CRM.

Responsibilities

• Serve as the HubSpot administrator, owning configuration, workflows, and automation
• Manage the Salesforce–HubSpot integration and marketing solution design
• Own contact data management, list hygiene, and UTM methodology
• Drive MQL–SQL methodology and funnel reporting across HubSpot, Salesforce, and PowerBI
• Develop attribution methodologies connecting marketing spend to pipeline and bookings
• Drive lead routing strategy and improve speed-to-lead
• Own conversion rate reporting and BDR performance analytics
• Lead AI and automation initiatives across the marketing and BDR motion
• Partner cross-functionally with Marketing, BDR, Sales, and Revenue Operations

Requirements

• 3–5 years in Marketing Operations, Revenue Operations, or B2B SaaS
• Deep hands-on HubSpot administration experience
• Proficiency in Salesforce campaign management and reporting
• Strong analytical skills with experience in funnel reporting and attribution models
• Experience with BDR/SDR performance tracking and lead routing
• Familiarity with sales engagement platforms (Outreach, Gong, etc.) and MarTech stacks

Preferred Qualifications

• HubSpot certifications
• Experience with 6sense, Clay, or similar enrichment platforms
• Background in marketing, demand generation, or BDR/SDR roles
• Experience in vertical SaaS environments