Outbound Lead Generation Specialist

Responsibilities

• Build targeted prospect lists using Apollo, ZoomInfo, and LinkedIn Sales Navigator
• Write compelling cold email copy, subject lines, and CTAs
• Manage domain warmup and inbox reputation using tools like Instantly or Lemlist
• Monitor spam scores, bounce rates, and deliverability metrics
• A/B test messaging and optimize campaigns based on engagement data
• Identify and route qualified leads to sales teams via CRM management
• Ensure compliance with CAN-SPAM, GDPR, and CCPA standards

Requirements

• 1–2 years of experience in cold email outreach or outbound lead generation
• Hands-on experience with tools like Apollo, Instantly, Lemlist, or Smartlead
• Proven experience writing outbound email copy
• Strong Excel or Google Sheets skills
• Excellent written English communication skills

Preferred Qualifications

• Experience managing deliverability and inbox health at scale
• Familiarity with DNS setup, SPF, DKIM, and DMARC basics
• Experience generating pipeline for B2B SaaS or agencies
• Familiarity with outbound automation and CRM workflows

About the Company

Pavago is a talent solutions provider helping companies find high-quality remote professionals.