Outreach Coordinator

Responsibilities

• Research and identify prospective eligible programs and groups
• Build and execute multi-touch outreach campaigns across email, phone, social media, and landing pages
• Coordinate conference presence, webinars, and informational sessions
• Manage prospect pipelines and CRM records, including lead scoring and database maintenance
• Develop outreach collateral such as email templates and program summaries
• Track and report on campaign performance metrics and conversion rates
• Conduct A/B and multivariate testing to optimize campaign performance
• Collaborate with Sales, Product Marketing, and Account Managers for smooth client transitions

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2-5+ years of experience in digital marketing, demand generation, or marketing operations
• Experience using marketing automation platforms like HubSpot, Marketo, or Pardot
• Proficiency in managing outreach pipelines and CRM records
• Ability to analyze marketing metrics and funnel KPIs
• Basic knowledge of HTML/CSS for email and landing page formatting

Benefits

• Medical, dental, and vision insurance
• HSA and FSA options
• Generous earned time off
• 401K and student loan repayment
• Tuition reimbursement
• Performance-based incentive pay

About the Company

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology and education services to higher education institutions and K-12 schools globally.