Paid Media Director

About the Company

Lola Blankets is a fast-growing comfort and lifestyle brand. We believe that the world can be a much cozier place–and we’re on a mission to make that happen!

Responsibilities

• Lead the full paid media strategy across digital and traditional channels including Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH
• Build and manage channel budgets and forecasts
• Build strategies and relationships that drive both brand growth and performance
• Partner closely with leadership, finance, and creative to align paid media with company-wide growth plans
• Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agencies
• Leverage strong vendor and platform relationships to unlock new opportunities and betas
• Stay ahead of industry shifts regarding privacy, attribution, and AI
• Own and advance attribution modeling, experimentation, and insights

Requirements

• 7+ years of paid media experience, ideally at a top DTC, consumer tech, or global agency
• Proven ability to manage and scale large paid media budgets
• Deep expertise across multiple channels with a grasp of performance and brand media
• Strong financial and analytical skills for modeling spend-to-revenue outcomes
• Experience facilitating creative collaboration and workflows
• Leadership experience managing cross-functional teams and agencies

Benefits

• 21 days paid vacation + federal holidays
• Full health benefits
• 16 weeks paid birth parent leave / 8 weeks non-birth parent leave
• 55% off Lola Blankets for friends and family
• Opportunities for career growth and expanded creative leadership