Performance and Growth Marketing Manager

Responsibilities

• Manage and execute the performance marketing budget, including platform split, campaigns, and retargeting
• Build and manage keyword and ad groups for paid search for category, competitor, and niche terms
• Run paid social campaigns on X, LinkedIn, and other relevant platforms
• Handle end-to-end ad creative development, including writing and testing copy and working with design
• Lead KPI reporting on a weekly, monthly, and quarterly basis for paid and performance efforts
• Own the development of the conversion funnel, including landing pages and A/B testing processes
• Recommend, set up, and maintain marketing infrastructure for conversion and ABM
• Drive a consistent flow of SQLs to the sales team

Requirements

• 5-7 years of hands-on performance marketing experience
• Experience in B2B sales targeting financial institutions, fintechs, or regulated entities
• Proficiency with Google Ads, X Ads, LinkedIn Ads, and Google Analytics
• Strong understanding of marketing technology architecture and attribution
• Solid copywriting skills for ads and landing pages
• Ability to drive decisions using data

Preferred Qualifications

• Familiarity with blockchain or distributed ledger technology
• Experience with Conversion API (CAPI) implementations

About the Company

Cosmos Labs is the core team driving development and growth of the Cosmos blockchain ecosystem. Cosmos powers the largest network of vertically integrated Layer 1 blockchains in the world, with over 200 blockchains using the Cosmos Stack in production.