Performance Marketing Lead

Responsibilities

• Own end-to-end performance marketing for UAE-based users (Dubai-first, hybrid remote).
• Lead global paid acquisition across social, search and crypto-native channels (Meta, Google, TikTok, X, Reddit, Telegram, Coinzilla).
• Design and run AI-driven creative production and testing using generative tools (Jasper, ChatGPT, AdCreative, Midjourney, Runway).
• Implement AI bidding, creative rotation and predictive optimization to improve CAC-to-LTV efficiency.
• Build lifecycle and retargeting automation with Braze, CleverTap or Segment; implement personalized journeys and behavioral triggers.
• Run CRO and AI-powered multivariate experimentation (Optimizely, Mutiny); use analytics and heatmaps to improve conversion funnels.
• Maintain clean event tagging, data pipelines and multi-touch attribution; produce real-time dashboards (Looker, GA4) for spend, ROI and forecasts.
• Develop predictive LTV models and budget forecasts to guide channel allocation and bidding strategies.
• Coordinate SEO/ASO/AEO and generative discovery efforts to expand organic visibility on AI search engines and aggregators.
• Collaborate directly with founders, product and content teams to align acquisition with product roadmaps and token/fiat payment strategies.
• Ensure all campaigns comply with UAE regulations and platform policies; monitor spend and performance daily.

Requirements

• Performance marketing
• AI workflows
• LTV modeling
• Multi-channel ads
• Web3 experience
• Analytics & BI
• CRO testing
• Campaign automation

Preferred Qualifications

• 6+ years in performance/growth marketing, with significant experience in fintech, crypto, or Web3.
• Proven track record using AI-driven workflows for campaign optimization, forecasting and creative generation.
• Deep analytical capability across cohort analysis, multi-touch attribution and predictive LTV modeling.
• Experience with Telegram and crypto-native community channels; familiarity with industry publishers and exchanges.
• Hands-on with the stack: Meta, Google Ads, TikTok, X, Coinzilla, Jasper, ChatGPT, AdCreative, Midjourney, Runway, Optimizely, Braze, CleverTap, Segment, AppsFlyer, Looker, GA4.
• Strong bias for experimentation, data-led decision making and partnership with product and content teams.
• UAE-based or eligible to work in the UAE (preference for candidates located in Dubai or Abu Dhabi).

Benefits

• Competitive pay with performance-based incentives and commission
• Health insurance
• Paid leave
• Remote-first flexibility with hybrid UAE hubs
• Opportunity for high-impact ownership and direct collaboration with founders
• Option to receive compensation in crypto or fiat

About the Company

Freedx is a next-generation cryptocurrency exchange built by experts from crypto, finance and technology. We focus on security, scalability and AI-driven innovation to deliver high-performance trading experiences. Freedx is rapidly scaling and offers a fast-moving, inclusive culture with direct access to senior leadership. This role will operate within the UAE (Dubai-focused) and contribute to global growth while ensuring compliance with local regulations.