Freedx

Performance Marketing Lead

Freedx

Posted 2 months ago

Employment Type

Full Time

Location

Dubai

Job Listing No Longer Available

This job posting is no longer accepting applications. It may be more than 30 days old or the position has been filled.

Requirements

Performance marketing, AI workflows, LTV modeling, Multi-channel ads, Web3 experience, Analytics & BI, CRO testing, Campaign automation

Required Skills

META Google Ads TikTok X Telegram Coinzilla Jasper ChatGPT AdCreative Midjourney Runway Optimizely Mutiny Braze CleverTap Segment AppsFlyer Looker GA4 LTV modeling Attribution CRO Forecasting Campaign automation

Job Description

Responsibilities

  • Own end-to-end performance marketing for UAE-based users (Dubai-first, hybrid remote).
  • Lead global paid acquisition across social, search and crypto-native channels (Meta, Google, TikTok, X, Reddit, Telegram, Coinzilla).
  • Design and run AI-driven creative production and testing using generative tools (Jasper, ChatGPT, AdCreative, Midjourney, Runway).
  • Implement AI bidding, creative rotation and predictive optimization to improve CAC-to-LTV efficiency.
  • Build lifecycle and retargeting automation with Braze, CleverTap or Segment; implement personalized journeys and behavioral triggers.
  • Run CRO and AI-powered multivariate experimentation (Optimizely, Mutiny); use analytics and heatmaps to improve conversion funnels.
  • Maintain clean event tagging, data pipelines and multi-touch attribution; produce real-time dashboards (Looker, GA4) for spend, ROI and forecasts.
  • Develop predictive LTV models and budget forecasts to guide channel allocation and bidding strategies.
  • Coordinate SEO/ASO/AEO and generative discovery efforts to expand organic visibility on AI search engines and aggregators.
  • Collaborate directly with founders, product and content teams to align acquisition with product roadmaps and token/fiat payment strategies.
  • Ensure all campaigns comply with UAE regulations and platform policies; monitor spend and performance daily.

Requirements

  • Performance marketing
  • AI workflows
  • LTV modeling
  • Multi-channel ads
  • Web3 experience
  • Analytics & BI
  • CRO testing
  • Campaign automation

Preferred Qualifications

  • 6+ years in performance/growth marketing, with significant experience in fintech, crypto, or Web3.
  • Proven track record using AI-driven workflows for campaign optimization, forecasting and creative generation.
  • Deep analytical capability across cohort analysis, multi-touch attribution and predictive LTV modeling.
  • Experience with Telegram and crypto-native community channels; familiarity with industry publishers and exchanges.
  • Hands-on with the stack: Meta, Google Ads, TikTok, X, Coinzilla, Jasper, ChatGPT, AdCreative, Midjourney, Runway, Optimizely, Braze, CleverTap, Segment, AppsFlyer, Looker, GA4.
  • Strong bias for experimentation, data-led decision making and partnership with product and content teams.
  • UAE-based or eligible to work in the UAE (preference for candidates located in Dubai or Abu Dhabi).

Benefits

  • Competitive pay with performance-based incentives and commission
  • Health insurance
  • Paid leave
  • Remote-first flexibility with hybrid UAE hubs
  • Opportunity for high-impact ownership and direct collaboration with founders
  • Option to receive compensation in crypto or fiat

About the Company

Freedx is a next-generation cryptocurrency exchange built by experts from crypto, finance and technology. We focus on security, scalability and AI-driven innovation to deliver high-performance trading experiences. Freedx is rapidly scaling and offers a fast-moving, inclusive culture with direct access to senior leadership. This role will operate within the UAE (Dubai-focused) and contribute to global growth while ensuring compliance with local regulations.

How to Apply

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