Performance Marketing Lead

Responsibilities

• Own the regional growth strategy for African markets, including market prioritization, channel philosophy, and investment allocation.
• Set the strategic direction for paid acquisition across Google, Meta, TikTok, programmatic, affiliates, and mobile DSPs.
• Collaborate on strategic brand-building initiatives, including OOH and large-scale media partnerships, to ensure a coherent identity.
• Partner with brand, product, analytics, and creative leadership to align marketing requirements with broader business decisions.
• Lead the strategic assessment of market dynamics and competitive positioning to identify high-value growth levers.
• Translate complex performance data and analytics into clear strategic narratives and investment plans for executive leadership.

Requirements

• 5+ years of experience in performance marketing or user acquisition.
• Proven experience scaling digital campaigns specifically within African markets.
• Strong expertise with major performance marketing platforms (Google Ads, Meta Ads Manager, TikTok, etc.).
• Advanced analytical mindset with the ability to turn complex data into actionable decisions.
• Fluency in English; proficiency in French or Portuguese is a significant advantage.
• Solid understanding of digital marketing fundamentals, including paid media, funnels, and attribution.

Preferred Qualifications

• Experience in finance, gaming, or other highly regulated digital industries.
• Experience managing both web and app acquisition at scale.
• Prior exposure to working in fast-growing, performance-driven environments.
• Proficiency with analytical tools such as Google Analytics, AppsFlyer, Adjust, or BI tools like Tableau and Power BI.

About the Company

Sporty Group is a leading technology company driving growth across dynamic global markets. As we scale our presence across Africa, we are building a world-class regional growth engine to connect users with high-potential digital services.