Performance Marketing Manager

About the Company

Avida (formerly System2) is a San Francisco-based, fully remote Series-A stage company that combines elite human coaches with cutting-edge AI technology to bring the experience of a personal fitness trainer to everyone.

Responsibilities

• Manage and scale paid ad campaigns across Meta (Instagram/Facebook) for a portfolio of fitness coaches
• Onboard new coaches into paid ads and guide them through the first 90 days
• Optimize campaign performance daily by monitoring CPC, CPL, ROAS, and conversion rates
• Develop and refine the paid ads playbook for the fitness coaching vertical
• Collaborate with coaches and CAMs on content strategy and creative repurposing
• Report on performance and maintain dashboards for coaches and internal leadership
• Manage the Ads Kickstarter Program to accelerate coach adoption
• Own tracking and attribution infrastructure, including Meta Pixel and Conversions API integrations
• Build forecasting and financial models for leads, wins, and CAC
• Explore new channels such as Google, TikTok, and YouTube
• Leverage AI and automation to improve campaign management efficiency

Requirements

• 3+ years of hands-on Meta Ads (Facebook/Instagram) management experience
• Proven track record of managing $30k+ monthly ad spend profitably
• Deep understanding of direct-response advertising and conversion funnels
• Strong analytical skills and experience building performance dashboards
• Excellent communication skills for explaining strategy to non-marketers
• Experience managing ad creative pipelines or working with content creators
• Self-starter capable of executing in a fast-paced startup environment

Preferred Qualifications

• Experience in the fitness, wellness, health, or creator/influencer space
• Experience managing paid campaigns for personal brands or individual creators
• Familiarity with fitness coaching business models (lead gen to client acquisition)
• Personal interest in health and fitness