PR & Content Manager

Responsibilities

• Build and manage a B2B content strategy across blog, web, email, social, and product marketing.
• Write and edit SEO-optimized, journalist-quality content on finance, tax, and startup growth in English and Arabic.
• Localize content with cultural nuance for UAE/GCC audiences and maintain an editorial calendar.
• Draft and distribute press releases, media kits, and announcements; pitch stories and support leadership briefings.
• Develop and nurture relationships with regional journalists, media outlets, and startup publications.
• Own and grow the Finanshels community across WhatsApp, LinkedIn, and other digital platforms; plan and moderate engagement initiatives.
• Partner with Growth, Sales, Advisory, design, and digital teams to create case studies, whitepapers, and product marketing assets.
• Track, report, and optimize PR and content performance using analytics and SEO tools.

Requirements

• 5–7 years
• B2B content
• PR experience
• Community management
• SEO tools
• Arabic proficiency
• Editorial skills
• UAE/GCC relations
• CMS experience
• Analytics literacy

Preferred Qualifications

• Prior fintech or financial services experience
• Experience building startup or fintech communities
• Knowledge of UAE tax, compliance, or fintech landscape
• Strong portfolio of SEO-friendly content and regional press coverage
• Speaker and awards experience supporting leadership visibility

Benefits

• Health Insurance
• Annual Leave
• Gratuity
• Visa sponsorship
• Paid Leave

About the Company

Finanshels.com (operated by DROPXCEL FINANCIAL ADVISORY LLP) builds the financial backbone for startups and SMBs across the Middle East. We simplify accounting, tax, and CFO services with technology so founders can scale faster with confidence. The role is based in Dubai and will shape the brand voice, PR narrative, and community engagement across the UAE and GCC.