Product and Funnel Optimisation Manager

Responsibilities

• Own the local product experience and optimize key user journeys, including onboarding, verification, deposits, and trading.
• Configure local product content, banners, landing pages, and market-specific settings through internal tools.
• Manage product localization, translations, and language quality across all product touchpoints.
• Identify friction points in the user journey and recommend improvements based on user behavior and market insights.
• Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.
• Design and evaluate A/B tests in collaboration with Product teams to validate improvements.
• Represent local market needs to Global Product teams and support the rollout of new features.

Requirements

• 2–4 years of experience in Product Operations, Product Marketing, Growth, Analytics, or CRO.
• Experience working with digital products, fintech, crypto, SaaS, or mobile apps.
• Strong analytical skills with the ability to interpret complex user behavior and performance data.
• Proven experience building dashboards and tracking frameworks.
• Experience working with CMS, localization platforms, or internal configuration tools.
• Solid understanding of UX principles and funnel optimization techniques.
• Native Russian and strong English communication skills.

About the Company

Binance is the world's leading blockchain ecosystem and cryptocurrency exchange, dedicated to increasing the freedom of money globally.