Product Growth & Adoption Manager

About the Company

Blue Rose Research helps Democrats win elections and advance progressive causes. We produce opinion research at a scale unmatched in politics and build tools that help decision-makers decide what to say and where to spend.

Responsibilities

• Own adoption and engagement outcomes for products, including user growth and cohort onboarding
• Act as the public face of products through demos, trainings, and conference panels
• Evangelize products to new audiences across the progressive ecosystem
• Help users incorporate products into their regular workflows and build usage habits
• Translate product features into actionable language for campaign managers and comms directors
• Conduct user interviews to understand adoption, stalling, or churn patterns
• Translate user insights into growth tactics and recommended product updates for engineering
• Create marketing materials including one-pagers, case studies, and training decks
• Build email and lifecycle marketing programs to drive engagement and acquisition
• Manage marketing metrics, analytics, and progress reporting

Requirements

• 4+ years in product marketing, growth, adoption, or client-facing roles
• Experience working multiple election cycles in Democratic or progressive politics
• Proficiency in product management concepts and software development lifecycles
• Ability to interpret survey research, including reading crosstabs and message tests
• Strong communication skills for public speaking and client presentations
• Experience with AI tools and building AI-assisted workflows
• Ability to work in an ambiguous, fast-paced environment

Preferred Qualifications

• Deep roots and existing networks within the progressive political community
• Experience managing acquisition and engagement goals through data analytics