Product Growth Hacker: Exchange

Responsibilities

• Lead go-to-market strategy and product positioning for the Exchange (Advanced) vertical.
• Develop differentiated value propositions and map user personas and journeys (retail traders, crypto newcomers, high-frequency traders).
• Collaborate with product, growth, analytics, and creative teams to brief and deliver localized, high-impact campaigns across in-app, email, web, social, and earned media.
• Manage feature launch planning and execution; ensure campaigns are timely, scalable, and data-informed.
• Coordinate with local market teams to adapt messaging for region-specific rollouts and competitive landscapes.
• Run user interviews, surveys, and feedback loops; analyze market trends and competitive benchmarking.
• Design lifecycle programs, promotions, incentive mechanics, and onboarding/reactivation flows to drive activation, trading volume, and retention.
• Define and report on KPIs across funnel metrics and retention; iterate with analytics using GA4, Mixpanel, Tableau.

Requirements

• 3-5 years
• Product marketing
• B2C growth
• Crypto familiarity
• Copywriting skills
• Analytical mindset
• Cross-functional
• User research
• Marketing analytics
• Launch experience

Preferred Qualifications

• Experience in regulated financial services or fintech.
• Proven track record launching and scaling B2C products and driving sustainable adoption and revenue.
• Familiarity with community-led growth and crypto-native channels.
• Strong storyteller with experience producing creative briefs and localized campaign assets.
• Comfortable working in fast-paced, high-ownership environments with a bias for action.

Benefits

• Annual leave
• Gratuity
• Health insurance
• Transportation
• Visa support

About the Company

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. The company builds products and services across wallets, exchange, payments, and financial products to make crypto accessible to consumers and institutions globally. This role is based in the UAE and sits at the intersection of product, data, and creative execution, partnering closely with product managers, growth teams, and local markets to expand the Exchange product and user engagement across regions.