Product Manager - Digital Brand (MENA)

Responsibilities

• Product Strategy & Execution: Support the Head of Product in building and delivering the roadmap, aligning to growth targets and regional priorities.
• Define & Monitor KPIs: Set success metrics before launch and ensure the right data pipelines are in place.
• Track & Optimize Performance: Monitor acquisition, engagement, retention, churn, ARPU; turn insights into clear recommendations.
• Market & Customer Research: Benchmark, run feedback loops, analyze unmet needs, and identify opportunities for innovation (with a focus on AI).
• Feature Enhancements & CX Optimization: Improve digital experiences based on business value and customer insights.
• Data-Led Decisions: Use SQL, Excel, and dashboards to influence product and commercial outcomes.
• Cross-Functional Delivery: Partner with design, engineering, and commercial teams to bring features to market smoothly.

Requirements

• 6–8 years in product management, growth analytics, or AI/ML product roles within digital-first B2C (telco, fintech, e-commerce).
• Strong grasp of telco/digital metrics (ARPU, churn, DAU/MAU, adoption).
• Skilled in SQL & Excel (Python/R a plus).
• Experience turning complex data into clear product recommendations.
• Comfortable in agile, test-and-learn environments.
• Prior exposure to MENA markets, subscription models, or telecom is a plus.
• Hands-on experience with AI features (personalization, predictive analytics, conversational interfaces) is strongly preferred.

Benefits

• Hybrid (office and home)
• Direct feedback within 1-2 weeks for aligned profiles
• Genuine connections and purposeful matches for future roles

About the Company

At Substance, we go beyond the surface—delivering depth over style by connecting businesses with world-class talent at a fraction of the traditional cost. Whether you need permanent, remote or fractional hires, we’ve cracked the code on finding exceptional professionals from lower-cost regions, helping you save up to 70% on recruitment without compromising on quality.

We’re not just matching candidates to jobs—we’re curating lasting partnerships built on culture fit, potential, and business growth. With our cutting-edge AI-powered tools and rigorous vetting process, you’ll get more than just a resume—you’ll find the right fit for your team.

At Substance, we believe in smarter hiring that drives impact. Let’s reduce your hiring costs and build something great together.