Product Marketing Designer

Responsibilities

• Design and produce pipeline-accelerating content, including pitch decks, presentations, product marketing collateral (feature guides, product visuals), and partner marketing materials for key sales opportunities.
• Support sales enablement initiatives by creating visually compelling and customized assets for account-based marketing (ABM) campaigns, pipeline acceleration efforts, and expansion opportunities.
• Develop high-quality materials for critical marketing initiatives such as product launches, strategic events, and bespoke customer presentations.
• Collaborate closely with sales and partnerships teams to understand buyer needs, deal context, district priorities, and funding requirements, translating these into effective visual storytelling and assets.
• Establish and refine efficient systems and workflows to scale custom, high-touch content execution across cross-functional teams.
• Partner with brand, content, and product marketing teams to maintain and evolve the company's brand presence and visual identity across all materials.
• Contribute to the development of product animation and product video production strategies and execution.
• Ensure consistent visual quality and adherence to brand guidelines across all custom and scaled marketing and sales assets.
• Manage multiple key projects and stakeholders simultaneously, responding quickly to feedback and iterating on designs to produce polished, impactful output.
• Balance the need for efficiency and scale with the requirement for customization, strategically deciding when to create net-new assets versus adapting existing ones.
• Communicate the availability and effective use of new, scalable materials cross-functionally to maximize output and systematic adoption.
• Measure and report on the impact of design deliverables on key business metrics to inform future content formats and approaches for specific audiences and segments.

Requirements

• Exceptional visual design skills, including a strong understanding of information hierarchy and modern design sensibilities.
• Proficiency in presentation design software (e.g., Google Slides, PowerPoint, Keynote).
• Demonstrated capabilities in motion design, encompassing both video production and animation techniques.
• Experience with print design principles and execution.
• Ability to translate complex business and product concepts into clear, compelling visuals and effective storytelling.
• Strong organizational skills, with the ability to manage multiple requests and stakeholders concurrently and respond promptly.
• Excellent and clear communication skills, with a collaborative and open mindset to incorporate diverse feedback into polished deliverables.
• High standards for quality, resourcefulness, and curiosity, with a keen eye for editing and simplification.
• Proficiency with design tools such as Figma, Adobe Creative Suite, and Google Suite.
• Familiarity with productivity suites like Microsoft Office Suite and Keynote.
• Experience with business tools such as Salesforce.

Preferred Qualifications

• Experience specifically within the B2B SaaS industry, understanding its unique sales cycles and marketing demands.
• Prior experience in a sales enablement or GTM marketing function.
• Familiarity with project management tools (e.g., Asana, Trello, Jira).
• Basic understanding of video editing software.
• Experience with CRM systems beyond Salesforce for context.

Benefits

• Annual bonuses or commission awards.
• Equity awards.
• 401K with an employer match.
• Comprehensive health, dental, and vision insurance.
• Life insurance.
• Short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care.
• Wellness Reimbursement program.
• Work from Home Reimbursement program.
• Flexible vacation policy.
• Parental leave program.
• Company-issued laptop.

About the Company

Panorama Education is a growth-stage tech company in the Education Technology (EdTech) space, focused on K-12 education. The company provides data and insights to improve school and district performance. It was founded in 2012 and has a strong emphasis on data-driven approaches to understanding educational needs and demonstrating ROI for their solutions.