Product Marketing Manager, Exposure Management

Responsibilities

• Establish the unique value proposition of products with a clear understanding of target markets and buyer personas
• Develop and execute a consistent product launch process in collaboration with product and marketing teams
• Author high-quality product content for business and technical audiences across print, web, social media, and video
• Collaborate with content and demand gen teams to meet pipeline, bookings, and conversion targets
• Build and execute cross-functional plans involving product management, business development, and sales
• Develop and deliver sales enablement materials and competitive intelligence
• Engage in analyst relations with firms such as Gartner and Forrester
• Partner with sales to document personas, use cases, and common objections
• Analyze win/loss reporting and funnel metrics to drive product marketing direction

Requirements

• 3+ years of product marketing experience in the cybersecurity industry
• Proven ability to translate complex technical concepts into compelling messaging for C-level executives and technical practitioners
• Strong project management skills in fast-paced, deadline-driven environments
• Experience working with sales teams, product management, press, and industry analysts
• Proactive, detail-oriented mindset with a commitment to quality

About the Company

Censys' mission is to be the one place to understand everything on the internet. They deliver real-time Internet intelligence and actionable threat insights to global governments, Fortune 500 companies, and leading threat intelligence providers worldwide.