Product Marketing Manager

About the Company

GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1,300 employees and serves as a trusted advisor to more than 6,200 customers.

Responsibilities

• Translate technical content from SMEs into engaging collateral and value-based messaging
• Drive thought leadership messaging and positioning for assigned offerings
• Create differentiated content based on competition and buyer personas
• Lead content development and go-to-market strategy for new and existing offerings
• Conduct market and competitive analysis to better position services
• Contribute to the company's blog strategy and content creation
• Manage the Digital Asset Management platform to ensure content relevance

Requirements

• 3-5 years of cybersecurity product marketing experience
• Proven experience in the cybersecurity industry
• Demonstrated success in value-based messaging and competitive positioning
• Excellent written and verbal communication skills
• Understanding of product/service sales toolkits and seller enablement
• Ability to influence cross-functional teams

Preferred Qualifications

• Experience with social media and digital marketing campaigns
• Ability to write web content and various content types