Product Marketing Manager II

Responsibilities

• Develop and maintain messaging frameworks connecting product capabilities to customer benefits
• Lead end-to-end go-to-market execution for product launches, including creative briefing and channel coordination
• Synthesize research, customer feedback, and social sentiment into messaging recommendations
• Maintain a library of evergreen assets such as FAQs, value propositions, and app store creative
• Integrate modern AI tools and workflows to improve the speed and quality of marketing deliverables
• Partner with Product, Brand, Growth, Lifecycle, Research, and Compliance teams

Requirements

• 5+ years of product marketing experience
• Track record of supporting product launches (Consumer, fintech, or subscription experience preferred)
• Strong communication and storytelling skills
• Proficiency in using AI tools for messaging, content creation, or research synthesis
• Ability to synthesize customer insights into actionable recommendations
• Experience developing customer-facing marketing assets
• Ability to collaborate in a fast-paced, regulated environment

Benefits

• Competitive salary and stock options
• Comprehensive benefits package
• Flexible work location and hours
• 401(k) matching
• Monthly Acorns and GoHenry account contributions
• Mindfulness and Financial Wellness resources
• Career development and leadership programs

About the Company

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents.