Product Marketing Manager

Responsibilities

• Lead go-to-market (GTM) strategy and execution for product launches, ensuring market clarity and impact.
• Craft compelling product positioning and messaging, especially for complex AI features.
• Develop sales enablement materials such as training, playbooks, and battlecards.
• Collaborate with Product, Marketing, and CX to drive adoption and uptake of new features and products.
• Integrate market intelligence, customer insights, and competitive analysis into product planning.
• Own GTM budgets and track ROI to maximize efficiency and outcomes.
• Continuously research industry trends, competitors, and customer needs.
• Align with Product team on roadmap priorities and launches.
• Draft launch briefs and positioning documents for cross-functional teams.
• Test and refine messaging with Marketing for campaigns.
• Train Sales and CX on product benefits and use cases.
• Track adoption metrics and optimize strategy post-launch.
• Share competitor and market updates across teams.

Requirements

• 3-5 years product marketing or GTM experience (SaaS/AI strongly preferred).
• Proven record launching products and driving adoption.
• Expertise in positioning, storytelling, GTM execution, and sales enablement.
• Experience with in-app comms tools (Intercom, UserPilot) and analytics (Heap, Mixpanel).
• Bias for action: fast mover and learner.
• Arabic fluency; strong English proficiency.
• Location: Onsite in KSA preferred, remote possible from Egypt, UAE, Qatar, or Jordan.

Preferred Qualifications

• Experience shaping and launching ambitious AI product lines.
• Background in customer experience technology for the MENA market.
• Direct collaboration with senior product leaders.
• Flexibility to work remotely across MENA; KSA-based collaboration preferred.

Benefits

• Remote-friendly setup
• Opportunity to shape a category-defining AI product line
• Fast-paced, collaborative, ambitious environment
• Competitive compensation
• 22 working annual leave days

About the Company

Lucidya is the MENA region’s leading AI-powered Unified Customer Experience platform, helping brands turn customer data into growth with products like Social Listening, OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring. With headquarters in Riyadh and rapid expansion across MENA, Lucidya is defining customer experience technology for the Arab world through cutting-edge AI solutions.