Retail Media Strategist

Responsibilities

• Define and execute Walmart Connect channel strategy, including campaign structure and budget allocation
• Own hands-on execution across Walmart Connect campaigns including setup, trafficking, and optimization
• Build and manage campaigns across Sponsored Products, Sponsored Brands, and DSP
• Monitor performance daily and optimize against KPIs such as ROAS, CPA, and CTR
• Develop channel-specific playbooks and training materials for internal media buyers
• Establish reporting frameworks and dashboards to track performance
• Partner with cross-functional teams to ensure integrated campaign execution

Requirements

• 3+ years of experience in paid media
• Direct hands-on experience in retail media networks (Walmart Connect strongly preferred)
• Proven track record of in-platform campaign execution and optimization
• Strong understanding of retail media KPIs, attribution models, and optimization levers
• Ability to translate data into actionable insights and strategy
• Experience creating playbooks or upskilling internal teams
• Strong communication skills and ability to work in fast-paced environments

Preferred Qualifications

• Experience with other retail media networks like Amazon Ads or Target Roundel
• Agency experience managing multiple campaigns or clients
• Experience working in client-facing environments

About the Company

Later is an intelligent influencer marketing company that uses a native, AI-powered platform and proprietary data to help brands execute successful creator campaigns and drive meaningful growth.