Sales Development Representative

Responsibilities

• Leverage sales tools to identify and schedule meetings with agencies meeting the Ideal Customer Profile (ICP)
• Develop and manage outreach and content strategies to generate interest through personalized messaging
• Use data and tech stacks to identify prospective customers and validate company needs
• Utilize Salesforce to manage and track all activity, meetings, and metrics
• Monitor performance results such as open rates, click-through rates, and conversion rates to improve results
• Stay current with consumer behavior and marketing/sales trends
• Ensure compliance with user data and privacy legislation for outreach

Requirements

• 1-2 years of experience in sales, customer service, retail, or administrative support
• Excellent verbal and written communication skills
• Ability to ask effective discovery questions and uncover prospect needs
• Strong active listening and rapport-building skills
• Ability to prioritize and qualify inbound leads

Preferred Qualifications

• Experience with CRM platforms like Salesforce or HubSpot
• Familiarity with lead generation platforms such as LinkedIn Sales Navigator or ZoomInfo

About the Company

Goodway Group is an independent, remote-first media and marketing services firm with a 90+ year history. They are a data-driven and technology-enabled firm recognized as one of AdAge's Best Places to Work.