Senior Ad Operations Strategist

Responsibilities

• Own end-to-end conversion tracking for platforms including Google Ads, Meta, and LinkedIn
• Lead Google Tag Manager architecture across web and server containers
• Design and implement server-side tagging in GTM
• Author data layer specifications for development teams
• Ensure accurate tracking in GA4 and ad platforms through robust QA
• Serve as the technical authority for scoping conversion tracking work
• Mentor strategists and analysts on conversion tracking fundamentals

Requirements

• 6+ years of experience in ad operations, digital analytics, or conversion tracking
• Expert-level command of Google Tag Manager (web and server)
• Expert-level GA4 implementation experience
• Deep knowledge of major ad platforms and tagging requirements
• Hands-on server-side tagging experience
• Ability to write and modify JavaScript for custom tagging
• Experience integrating tracking with CRMs like HubSpot or Salesforce
• Strong understanding of browser-based tracking, cookies, and consent principles

About the Company

829 Studios is a Boston-based integrated digital marketing agency that harnesses the power of logic with magic to help organizations unlock their full potential.