Senior Creative Strategist, Performance Marketing

About the Company

Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create.

Responsibilities

• Produce and direct scaled creative across all performance marketing surfaces including Meta, TikTok, YouTube, and mobile ad networks
• Develop performance creative concepts based on product understanding and consumer use-cases
• Build and own processes for producing high volume, iterative ads leveraging traditional and AI-generated production
• Define creative strategies and vision for AI-generated ads
• Own creative performance analytics to track and iterate on best-performing concepts
• Set creative inputs across testing plans to optimize performance
• Manage external agencies and cross-functional teams to ensure high-quality output
• Lead regular creative brainstorms, reviews, and presentations to leadership
• Oversee the QC process for in-house and external creatives

Requirements

• 5+ years of experience in creative direction for performance marketing
• Experience building creative testing frameworks and production pipelines at scale
• Active use of AI tools, automation, and workflows
• Data fluency with ability to translate campaign performance data into creative direction
• Demonstrated portfolio of high-performing performance creative, particularly short-form video ads
• Deep understanding of consumer marketing channels like Meta and TikTok
• Proven ability to drive measurable impact through creative quality and quantitative performance

Benefits

• Competitive salary and generous company equity
• Medical, dental, and vision insurance with 99.99% of premiums covered
• 42 days of paid time off (15 PTO, 10 sick, 15 holidays, 2 floating)
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• $500/month lifestyle spending account
• One Medical membership