Senior CRM Specialist

Responsibilities

• Take ownership of CRM performance across all customer communications to increase engagement, conversion, and revenue
• Lead the CRM testing roadmap through A/B and multivariate testing across journeys, content, and segmentation
• Evolve customer segmentation strategies using behavioural, transactional, and lifecycle data
• Design, build, and optimise automated customer lifecycle journeys for acquisition, onboarding, and retention
• Develop dynamic and personalised campaigns across Email, SMS, and Push Notifications
• Build and optimise landing pages to support CRM campaigns and improve conversion
• Monitor campaign performance and produce regular reporting with commercial insights
• Maintain database hygiene and GDPR compliance
• Leverage AI-powered tools to accelerate campaign creation and analysis
• Support and mentor junior CRM team members

Requirements

• 4+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation
• Proven track record of delivering commercial growth through CRM optimisation
• Strong experience building and managing complex automated customer journeys
• Deep understanding of customer segmentation and personalisation
• Experience leading structured testing programmes driven by data
• Highly analytical with a proactive, self-starting mindset
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Experience in online gambling, sports betting, or affiliate marketing
• Hands-on experience with Bloomreach Engagement
• Proficiency in HTML/CSS for email development
• Experience with reporting platforms like Tableau, Power BI, or Looker
• Experience leveraging AI-assisted tools for CRM production

Benefits

• Comprehensive private Healthcare Insurance
• Flexible work environment and home office allowance
• Gym & Leisure Allowance
• Access to personal and career development courses
• Company Paid Volunteer Day
• Regular company events and social outings