Senior Digital Analyst

Responsibilities

• Shape and lead digital measurement strategy across web and CRM channels for key financial services clients
• Own GA4 360 and GTM governance, including tagging schemas and data quality verification
• Translate complex data sets into persuasive narratives for senior client stakeholders and C-suite executives
• Lead deep-dive analyses of customer acquisition, engagement, conversion, and retention
• Build and maintain interactive dashboards in PowerBI and Looker Studio
• Design, execute, and interpret A/B and multivariate tests with statistical rigor
• Build and deploy AI agents to automate data querying, analysis, and visualization
• Manage and mentor a small team of analysts, setting performance standards and supporting professional growth

Requirements

• 7–10 years of experience in digital analytics, with at least 3 years in a senior capacity
• Hands-on GA4 360 expertise in implementation, debugging, and governance
• Proven experience in financial services or banking sectors
• Demonstrated experience managing or mentoring junior analysts
• Strong stakeholder management skills for presenting to senior marketing directors and C-suite
• Ability to connect granular analytical findings to high-level business outcomes

Preferred Qualifications

• Experience building AI agents or LLM-powered tools for data analysis
• SQL proficiency for BigQuery or similar cloud data warehouse environments
• CRM analytics experience covering lifecycle marketing and customer retention
• Familiarity with statistical testing including confidence intervals and significance testing
• Prior advertising or digital agency experience

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for prestigious global and regional brands.