Senior Director, Marketing Analytics & Data Science

Responsibilities

• Provide senior support across MMM, MTA, incrementality testing, website analytics, and CM360 reporting
• Lead the technical implementation of MTA 2.0
• Pressure-test assumptions and guide reconciliation across measurement approaches
• Apply ML, statistical modeling, and AI to improve measurement quality and scalability
• Mentor team members on measurement craft and data science methods
• Translate technical measurement outputs for marketing, finance, and executive audiences

Requirements

• 10+ years of experience in marketing analytics and measurement
• Deep expertise in MMM, multi-touch attribution, and incrementality testing
• Hands-on background building or leading MMM and MTA models
• Strong foundation in regression, Bayesian methods, time-series, and ML
• Applied AI experience in marketing analytics (LLM-based workflows or modeled conversions)
• Proficiency in SQL and Python or R
• Experience with GA4, CM360, and BI tools
• eCommerce background required

Preferred Qualifications

• Experience applying generative AI or LLMs to analytics workflows
• Knowledge of privacy-resilient measurement (server-side tracking, data clean rooms)
• Familiarity with Snowflake, BigQuery, dbt, Looker, Tableau, or Power BI

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Monthly wellness, internet, and cell phone stipends
• Annual learning & development stipend
• Free Nutrafol subscription

About the Company

Nutrafol is a hair wellness company that creates clinically tested products for hair growth using a multi-factorial approach targeting key root causes of hair thinning.