Senior Email Marketing Campaigns Lead

Responsibilities

• Drive the strategic roadmap for global email and push campaigns across 20+ markets
• Own the global experimentation roadmap by designing and executing statistically valid A/B tests
• Establish advanced KPI frameworks to measure revenue attribution, deliverability, and LTV impact
• Lead campaign performance reporting and deliver actionable optimization insights
• Optimize audience segmentation logic and maintain deliverability health and sender reputation
• Collaborate cross-functionally with Content, CRM, and experimentation teams

Requirements

• 6+ years of senior experience managing high-volume email marketing campaigns in multi-market geographies
• Advanced proficiency with Tier-1 ESPs, specifically Klaviyo
• Mastery of A/B testing methodologies and statistical validation
• Deep technical knowledge of deliverability protocols including SPF, DKIM, and DMARC
• Proficiency with data tools such as Looker, Tableau, or GA4
• Professional fluency in English

Preferred Qualifications

• Experience in the travel, e-commerce, or mobile app sectors
• Familiarity with push notification platforms and AI-assisted marketing workflows
• Proficiency in Spanish or other additional languages

Benefits

• 100% remote flexibility across time zones
• Flexible working hours to support work-life balance
• Entrepreneurial, high-growth environment with access to top-tier digital tools

About the Company

Holafly is a high-growth scale-up revolutionizing how travelers connect to the internet abroad. Since 2018, we have empowered travelers in over 200 destinations worldwide with secure and reliable eSIM solutions. We are dedicated to enabling freedom and peace of mind by ensuring our users stay connected from the moment they land.