Senior Event Marketing Manager

Responsibilities

• Functionally own Federato’s events program and lead strategy across multiple events
• Own field event strategy including hospitality programs, executive roundtables, owned conferences, and webinars
• Develop event strategies aligned to marketing, sales, and company goals
• Build and evolve the annual event portfolio, identifying new opportunities and sunsetting low impact programs
• Partner with sales, customer success, marketing, product, and executive leadership to shape priorities
• Manage budgets, timelines, logistics, vendors, contracts, and run of show
• Lead sales and customer success enablement including pre-event planning and follow-up strategy
• Own reporting and performance measurement, tracking KPIs like pipeline influence and ROI
• Introduce new formats and experiential moments to differentiate the brand

Requirements

• 7-10+ years of event marketing experience, ideally in B2B SaaS
• Proven ownership of complex third-party and field event portfolios
• Experience leading tiered conference strategies and field programs
• Strong strategic thinking and exceptional project management skills
• Confident negotiator with experience managing significant budgets and contracts
• Data-driven mindset with experience using dashboards and metrics
• Ability to travel approximately 30%, including some international travel

About the Company

Federato is an AI-native platform that spans the full policy lifecycle for insurers. We enable insurers to provide affordable coverage to people and organizations facing modern challenges like the climate crisis and cyber-attacks by integrating better decisioning directly into the underwriting workflow.