Senior Growth Marketing Manager

About the Company

Hatch is an AI agent CRM platform that helps home services, home improvement, healthcare, dental, finance, and insurance businesses turn every customer interaction into revenue growth. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline.

Responsibilities

• Build and manage multi-channel email programs and lifecycle marketing to move prospects through the funnel
• Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta, and programmatic channels
• Build and execute scaled Account-Based Marketing (ABM) campaigns using intent signals
• Manage and optimize the B2B funnel from visits to closed-won ARR
• Build dashboards for visibility into channel performance, ROI, CAC, and LTV
• Execute strategies for dark social and community-led growth
• Partner with Product and Engineering on technical SEO and Answer Engine Optimization (AEO)
• Collaborate cross-functionally with Sales, Product, and Customer Success to run growth experiments

Requirements

• 6–7 years of marketing experience, primarily in growth, demand generation, or performance marketing at B2B SaaS companies
• Proven track record in sales-led (SLG) environments with experience in product-led growth (PLG) tactics
• Expert-level proficiency in HubSpot or similar marketing automation platforms
• Hands-on experience managing Google Ads, LinkedIn Ads, and Meta Ads
• Strong grasp of analytics tools like GA4, Mixpanel, or Amplitude
• Working knowledge of technical SEO principles and tools like SEMrush or Ahrefs
• Data-native mindset with ability to design and interpret experiments

Preferred Qualifications

• SQL or other data querying skills
• Experience with enrichment tools and intent data platforms
• Experience with programmatic out-of-home advertising