Senior Growth Marketing Manager

About the Company

Midi Health is transforming healthcare for women in midlife. We are building a modern, virtual care platform delivering expert, insurance-covered care for perimenopause, menopause, sexual health, weight management, and other midlife health needs.

Responsibilities

• Own the strategy, roadmap, execution, and performance of Landing Page Optimization (LPO) across paid acquisition and lifecycle marketing
• Develop and prioritize testing hypotheses based on user behavior and conversion data
• Act as the primary builder and publisher of marketing landing pages using Prismic and existing component libraries
• Configure and manage experiments in Statsig and other testing platforms
• Partner with Paid Media teams to map ad creative and audience intent to relevant landing page experiences
• Collaborate with Product and Engineering on technical functionality and tracking requirements
• Partner with Clinical, Legal, and Compliance teams to ensure all digital content adheres to healthcare regulations
• Analyze experiment results and user behavior to identify growth opportunities

Requirements

• 5–8+ years of experience in Growth Marketing, LPO, CRO, or Digital Marketing
• Proven experience owning landing page strategy and experimentation programs
• Direct experience owning LPO for paid acquisition programs
• Hands-on experience building and publishing digital experiences within a CMS environment
• Experience operating in high-volume digital acquisition environments
• Proficiency with CMS platforms (e.g., Prismic, Contentful, Webflow)
• Experience with experimentation platforms (e.g., Statsig, Optimizely, VWO)

Preferred Qualifications

• Experience in healthcare, digital health, or highly regulated industries
• Experience in subscription, marketplace, ecommerce, or consumer technology
• Experience bridging direct-to-consumer acquisition with digital product experiences
• Experience supporting high-volume paid media programs