Senior Growth Marketing Manager (Subscriptions)

Responsibilities

• Manage high priority marketing campaigns including planning, execution, testing, and optimization
• Drive profitable paid subscriber growth through new channel testing and creative testing
• Optimize spend and subscriber conversion rates
• Partner with Engineering and Product teams to build and optimize landing pages, funnels, and product experiences
• Support strategy and planning for new paid advertising initiatives

Requirements

• 7+ years of experience in digital advertising roles
• 2+ years of experience in paid acquisition for freemium consumer subscription apps preferred
• Demonstrated experience with digital marketing platforms like app store ads, paid social, and mobile app networks
• Hands-on expertise standing up paid subscription programs from scratch
• Advanced analytical and measurement abilities including app economics (payback, LTV) and incrementality testing
• Excellent communication skills

About the Company

DuckDuckGo is a remote-first online protection company on a mission to raise the standard of trust online. Founded in 2008, the company is profitable and serves millions of users through its browser, search engine, and subscription services.