Senior Insights Analyst, Mobile Analytics

Responsibilities

• Drive critical insights for the app product team by assessing audience behavior and running experiments
• Create and own the experimentation process on owned and operated platforms
• Provide actionable recommendations through foundational trend reporting and deep analyses
• Write and implement complex SQL queries for performance analytics across app, video, and website datasets
• Train internal teams on how to use data, tools, and resources for decision-making
• Anticipate business needs through stakeholder cultivation and research tool development
• Proactively communicate relevant insights to cultivate a learning culture

Requirements

• 5+ years of expertise in SQL and databases
• 5+ years of expertise in Google Firebase data and app analytics
• 5+ years of expertise with GA4 or similar large digital behavior datasets
• 5+ years of experience in Optimizely or comparable experimentation tools
• Expert proficiency in Excel or Google Sheets including complex formulas and automated reporting
• Strong skills in data visualization and explaining quantitative information to non-technical audiences
• Excellent experimental design and analytical skills
• Ability to work independently and collaboratively in a changing environment

Preferred Qualifications

• Experience in news media
• Experience building statistical models using R or Python
• Proven ability to lead cross-functional collaboration to solve complex analytical problems

About the Company

NPR is a mission-driven multimedia organization that produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation.