Senior Insights Analyst, Station Analytics

Responsibilities

• Lead and own the station-facing insights service
• Develop expertise on station audiences and analytics needs
• Conduct monthly webinars to provide analysis on Network-wide trends and best practices
• Create and manage monthly newsletters for stations
• Use NPR’s analytics software products, including data tracking and dashboards
• Build and sustain consultative relationships with station executives
• Oversee compliance with data collection processes and troubleshoot tracking implementation
• Serve as a station ambassador to inform NPR roadmaps and research
• Identify and compile internal research to help stations grow audiences
• Write guides, documentation, and training materials
• Partner with cross-functional teams focused on technical infrastructure and support

Requirements

• 3+ years of experience in website/app analytics or audience behavioral data
• 1+ years of experience providing direct support to customers or external stakeholders
• Strong public speaking and presentation skills
• Proven expertise with Google Analytics or similar tools
• Advanced SQL expertise (window functions, complex joins, query optimization)
• Advanced Excel/Google Sheets proficiency (pivot tables, complex formulas, visualization)
• Experience working with large datasets
• Excellent communication skills for explaining quantitative information to non-technical audiences
• Experience training non-technical audiences on analytics tools

Preferred Qualifications

• Experience working in a news or media organization
• Experience developing training series for varying technical expertise levels
• Knowledge of SEO and 3rd party platform algorithms
• Experience with Google Tag Manager
• Experience manipulating data with R or Python

About the Company

NPR is a thriving, mission-driven multimedia organization that produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation.