Senior Lifecycle Marketing Manager

Responsibilities

• Own lifecycle strategy for high-impact customer initiatives to drive product adoption, engagement, expansion, and retention
• Lead lifecycle strategy for new product launches and feature releases in partnership with Product and Marketing teams
• Develop personalized lifecycle programs primarily through email and other customer touchpoints
• Build a culture of experimentation by designing rigorous tests and measuring impact
• Synthesize customer behavior and product usage data to identify growth opportunities
• Partner cross-functionally with Product, Analytics, Engineering, and Customer Success

Requirements

• 7+ years of experience in lifecycle marketing, ideally in B2B SaaS or product-led growth environments
• Proven success driving customer adoption, engagement, and retention
• Experience developing lifecycle strategies for new product launches or feature adoption
• Expertise with lifecycle marketing platforms, preferably Braze
• Strong analytical skills with the ability to interpret customer behavior and product usage data
• Experience designing and scaling experimentation programs and A/B testing
• Exceptional project management and cross-functional collaboration skills
• Authorized to work in the United States without sponsorship

About the Company

Calendly is a leading scheduling platform used by millions of people to manage their time and streamline their workflows.