Senior Lifecycle Marketing Manager

About the Company

Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. Backed by $130M+ from top investors, Found is redefining how personalized weight care is delivered at scale.

Responsibilities

• Own pre-purchase lifecycle strategy, including nurture, abandon checkout, reactivation, and product launch communications
• Execute end-to-end within Braze, including designing canvases, building segments, and managing deliverability
• Set up measurement frameworks using holdouts, incrementality, and LCM-attributed conversions in Amplitude/Sigma
• Use AI tools like AirOps and Claude to accelerate content ideation, drafting, and segmentation
• Partner with Product, Clinical, Brand, and Paid teams to ensure compliant and cohesive messaging
• Phase in post-purchase lifecycle management, including onboarding and adherence support

Requirements

• 5–8+ years in Lifecycle or CRM for consumer subscription, healthcare, or fintech
• Expert-level Braze experience (canvases, Liquid, Connected Content, segmentation)
• Proven track record of rigorous experimentation and incrementality testing
• Strong writing and editing instincts for briefing creative teams
• Active use of AI tools (ChatGPT, Claude, etc.) in daily workflows
• Experience working within regulated environments (MLR/legal review)
• Analytical fluency with tools like Amplitude, Sigma, Looker, or SQL
• Startup operator mindset: proactive, high-ownership, and outcome-oriented

Preferred Qualifications

• Experience in GLP-1, weight-loss, or metabolic health categories
• Experience transitioning a lifecycle program from an agency to in-house
• Expertise in deliverability and sender reputation