Senior Lifecycle Marketing Manager

Wistia

Completely RemoteFull TimeSales & Business Development
Posted Today

Job description

About the Company

Wistia is a growing, profitable video and webinar platform for businesses, helping tens of thousands of customers create, host, share, and analyze video content.

Responsibilities

  • Own the strategy and execution of lifecycle programs to drive product adoption and feature awareness
  • Build and evolve trigger-based, behavior-driven email programs using HubSpot
  • Partner cross-functionally with Content, Product, and Marketing Ops to align lifecycle touchpoints

Requirements

  • 9+ years of email and lifecycle marketing experience in B2B SaaS
  • Deep HubSpot expertise in segmentation and automation workflows
  • Proven ability to use AI tools to scale marketing sophistication and output

Preferred Qualifications

  • Experience with Product-Led Growth (PLG) motions
  • Experience with trial activation and feature adoption programs

Skills & tools

HubspotSAASMarketing

What the team is looking for

Use this list as a quick fit check before you apply.

  1. 019+ years B2B SaaS lifecycle experience
  2. 02Deep HubSpot expertise
  3. 03Proficiency with AI marketing tools
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