Senior Manager, Content & Thought Leadership

Responsibilities

• Own Goodway Group's editorial and content strategy across all internal and external channels
• Lead the annual thought leadership program and produce flagship research like the Connected Commerce Report
• Develop whitepapers, POVs, playbooks, and insight-led content
• Build executive thought leadership programs, including LinkedIn/Instagram content and keynote messaging
• Create sales enablement assets such as presentations, case studies, and ABM content
• Manage the annual content calendar and coordinate contributions from subject matter experts
• Monitor emerging trends in AI, social media, and SEO to identify new editorial opportunities

Requirements

• 7+ years of experience in B2B content marketing, editorial strategy, or thought leadership
• Exceptional writing and editing skills with a portfolio of insight-led work
• Experience managing editorial strategy across multiple channels and audiences
• Proven ability to partner with executives and subject matter experts
• Strong project management skills for managing calendars, contributors, and agencies
• Working knowledge of SEO/GEO, AI-enabled content practices, and social platforms

About the Company

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Recognized as one of AdAge's 2025 Best Places to Work, the company combines the security of an established firm with a start-up feel, specializing in data-driven and technology-enabled digital media and marketing services.