Senior Manager, Experiential Marketing

Responsibilities

• Own the annual events strategy across Collaborative and the full field marketing calendar
• Build and evolve the events function including program architecture and vendor partnerships
• Manage the Experiential Marketing budget and ensure measurable ROI
• Lead end-to-end planning and execution of the annual flagship customer conference
• Oversee a portfolio of 40+ field events, roundtables, and partner activations
• Manage and develop a team of direct reports and contractors
• Define KPIs and report on pipeline influence and attendee engagement

Requirements

• 8–12 years of experience in event, experiential, or field marketing
• 3–4 years of experience managing a team
• Proven track record leading large-scale B2B events (1,000+ attendees)
• Experience with budget ownership and ROI tracking
• Proficiency with Salesforce, Swoogo, ClickUp, or similar tools
• Willingness to travel up to 30% of the time

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Experience in B2B SaaS or nonprofit technology
• Experience building or scaling event programs in a high-growth company

About the Company

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other by uniting individuals and nonprofits in one place.