Senior Manager, Field Marketing, CEMEA, Visa Value-Added Services VAS

Responsibilities

• Lead regional VAS Field Marketing with focus on demand generation and market awareness for Issuing and Risk and Identity Solutions.
• Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region, ensuring initiatives support business growth and priorities.
• Engage Regional Leadership in GTM and Sales as a marketing partner.
• Collaborate with regional sales, product, and executive leaders to align marketing programs with business goals, drive new revenue opportunities, and support cross-sell/upsell processes.
• Adapt and execute marketing plans, leveraging content and best practices to drive awareness, demand generation, and partner engagement across Issuing, Processing, Core Banking, Loyalty, Digital, and Risk and Identity solutions.
• Lead planning and execution of key industry and Visa-hosted events, maximizing client engagement and pipeline growth.
• Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs; develop region-specific materials for sales and partner conversations.
• Track, analyze, and report on marketing program effectiveness, using insights to optimize campaigns and maximize ROI.
• This is a hybrid position; expectation of office days will be confirmed by your hiring manager.

Requirements

• 8 or more years of relevant work experience with a Bachelor's Degree.

Preferred Qualifications

• MBA or advanced degree preferred.
• 10+ years of experience in B2B marketing or communications, preferably in Financial Services, Payments, or Technology sectors.
• Deep expertise in marketing strategy, go-to-market planning, demand generation, and launching new products/solutions.
• Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams.
• Strong understanding of the financial services audience: banks, issuers, processors, fintechs, and risk management stakeholders.
• Executive presence with outstanding written and verbal communication skills; ability to present and influence at all levels.
• Highly collaborative, energetic, and solutions-oriented, adding value to team and organizational culture.
• Strong organizational, analytical, and problem-solving skills; data-driven focus on measurable outcomes.
• Culturally aware, with experience working across global and regional teams.

Benefits

Visa is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Candidates with criminal histories will be considered in a manner consistent with EEOC guidelines and local law.

About the Company

Visa is a world leader in payments and technology, enabling over 259 billion secure transactions between consumers, merchants, financial institutions, and government entities every year across more than 200 countries. Visa’s mission is to connect the world through innovative, reliable, and secure payments, empowering individuals, businesses, and economies to thrive. Join Visa for a purpose-driven impact and experience Life at Visa.