Senior Manager, Growth Creative Strategy

Responsibilities

• Own the paid social creative strategy and roadmap for patient growth
• Run the briefing engine for Meta, TikTok, and other paid channels
• Maintain a steady backlog of concepts, assets, and creators to ensure continuous testing
• Analyze performance metrics like hook rate, hold rate, CTR, CVR, and CAC to drive insights
• Manage the UGC and creator pipeline including sourcing, scripting, and briefing
• Oversee operational workflows for asset libraries and agency handoffs
• Build and run a creative testing loop to turn winning assets into repeatable messaging
• Partner with the Growth team to navigate mental health advertising restrictions and stigmas

Requirements

• 5+ years of in-house B2C digital marketing and creative strategy experience
• Proven experience developing direct response creative for Meta and TikTok
• Hands-on experience writing effective creative briefs and concepting ideas
• Fluency in performance metrics including hook rate, hold rate, CTR, CVR, and CAC
• Experience managing full creator pipelines at scale
• Strong project management skills and ability to influence stakeholders
• Bachelor's degree or equivalent relevant experience

Preferred Qualifications

• Experience leveraging generative AI tools for creative development
• Background in B2C health tech or subscription business models

Benefits

• Medical, dental, and vision insurance effective day 1
• 401K with company match
• Generous PTO plus paid holidays
• Paid parental leave
• Professional development opportunities via a dedicated Learning team

About the Company

Talkiatry is transforming mental health care by making high-quality psychiatry more accessible through a technology-powered, in-network platform. As the largest dedicated psychiatry practice in the U.S., we are redefining how behavioral healthcare is delivered.