Senior Manager, Growth Marketing - Paid Social

About the Company

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states.

Responsibilities

• Own the strategy and execution of customer acquisition campaigns on paid social media channels including Meta (Facebook & Instagram), TikTok, and Pinterest
• Drive paid social’s creative strategy including ideation, brief writing, post-launch performance analysis, and iteration
• Collaborate with brand team members including videographers, copywriters, and designers to develop creative
• Collaborate with produce and grocery category managers to identify creative storytelling opportunities
• Perform and communicate performance updates and creative insights
• Perform A/B testing to find insights and optimizations
• Stay up-to-date on social media marketing, competitor, and grocery industry trends

Requirements

• 4+ years of experience managing paid social media marketing campaigns
• Full mastery of Meta Ads platform, including ad management, reporting, and conversion tracking
• Experience with growth / performance marketing objectives including new customer acquisition and/or sales
• Experience managing creative development
• Strong communication skills with the ability to express quantitative data and insights clearly

Benefits

• Salary range $125k - $140k
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan
• Misfits Market Employee Discount