Senior Manager – Regional Marketing

Responsibilities

• Design and implement targeted marketing strategies for the MENA region, focusing on UAE.
• Align local marketing plans with global brand and product objectives.
• Identify opportunities to increase market share and drive revenue growth.
• Ensure marketing initiatives achieve commercial goals such as lead generation and conversion.
• Collaborate with Sales, Product, and Partnerships teams to synchronize business priorities.
• Optimize client onboarding by partnering with product, design, and marketing operations.
• Leverage data and user insights to pinpoint friction points and improve conversion pathways.
• Act as the regional marketing lead and advocate, providing recommendations and sharing market insights with leadership and internal teams.

Requirements

• Proven experience in regional or digital marketing roles focused on the MENA region.
• Strong knowledge of UAE market dynamics.
• Deep understanding of digital marketing strategies, including acquisition, CRM, and funnel optimization.
• Demonstrated commercial mindset with a record of delivering measurable results.
• Strong analytical skills: using data/insights for strategy and performance improvements.
• Excellent communication and stakeholder management skills.
• Strong cross-functional collaboration abilities.
• Fluency in Arabic and English (written and spoken).

Preferred Qualifications

• Bachelor’s degree or equivalent professional experience.
• Previous work experience in a brokerage environment.

Benefits

• Hybrid Working Policy
• Discretionary performance-related bonus
• Personalized Flex-Benefits
• Wellbeing support, including development tools and talks
• Medical insurance for employee & dependents

About the Company

Exinity empowers individuals in emerging economies to confidently trade and invest. Serving over two million clients in 150 countries, Exinity operates regulated centers globally and fosters opportunities for skill development and early responsibility in a fast-growing, dynamic environment. The company’s commitment to "Freedom to Succeed" extends to both clients and team members, promoting diversity and continuous growth.