Senior Manager, Web Experience

Responsibilities

• Own the marketing website roadmap including core pages, landing pages, and SEO/AEO content
• Drive visitor-to-qualified-application conversion rates through UX and CTA optimization
• Improve technical SEO, answer-engine optimization, and organic growth patterns
• Maintain site health, QA processes, and WCAG 2.2 AA accessibility standards
• Execute hands-on web updates using Webflow, HTML, CSS, and AI-assisted tools
• Manage external development partners by scoping work and reviewing technical output
• Oversee CMS governance, including templates, components, and publishing workflows
• Partner with Analytics and Legal teams on event tracking, pixels, and privacy compliance

Requirements

• 5-8+ years in website product management, growth product, web strategy, or SEO
• Strong product sense regarding user journeys, prioritization, and experimentation
• Hands-on capability with HTML, CSS, and browser DevTools
• Deep experience with Webflow or comparable CMS platforms like Contentful or WordPress
• Strong technical SEO expertise including schema, Core Web Vitals, and redirects
• Fluency in AEO/GEO and retrieval-friendly content architecture
• Expertise in WCAG 2.2 AA accessibility standards
• Proficiency in analytics tools such as GA4 and GTM
• Experience managing external agencies or development shops

Preferred Qualifications

• Experience in healthcare, behavioral health, or highly regulated industries
• Experience with YMYL content and HIPAA-sensitive environments
• Experience building programmatic SEO systems
• CRO experience including A/B testing and heatmap analysis
• A portfolio or work samples demonstrating web building and thinking

About the Company

Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable. As the largest dedicated psychiatry practice in the U.S., we use a technology-powered, in-network platform to empower clinicians and provide exceptional care to millions of patients nationwide.