Senior Marketing Analyst

Responsibilities

• Support clients directly by translating requirements into data solutions and delivering clear insights
• Build and maintain dashboards and reports in Looker, Power BI, or Tableau
• Design and maintain data models that consolidate data from multiple marketing platforms and sources
• Map and document data flows across complex, multi-source schemas
• Write, optimize, and troubleshoot SQL queries for reporting and analysis
• Manage and enhance data transformations using dbt
• Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness
• Use Git for version control and collaboration

Requirements

• Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau)
• 3+ years of SQL experience
• Proficiency with AI tools and the ability to integrate them into daily workflows
• Experience working with multiple marketing data sources (ad platforms, CRM, web analytics, etc.)
• Strong understanding of data modeling principles (star schema, dimensional modeling)
• Understanding of ELT/ETL concepts and debugging data transformation logic
• English C1 level with excellent written and verbal communication skills
• Ability to communicate directly with clients and present insights confidently

Preferred Qualifications

• dbt experience in analytics workflows
• Knowledge of Google Analytics and Google Analytics Data Streams
• Familiarity with marketing platform data (Google Ads, Facebook Ads, etc.)
• Understanding of Marketing Mix Modeling (MMM) and attribution models
• Python or other scripting languages for data analysis and automation
• Experience with data quality frameworks or observability tools

Benefits

• Remote-first work environment
• 20 working days of PTO per year
• US holidays and additional days off
• Professional development reimbursement

About the Company

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.