Senior Marketing Experiences Manager

Responsibilities

• Build and manage a pipeline of case studies, customer references, video testimonials, and ROI-focused proof points
• Partner with Customer Success to identify strong candidate stories and move them through production efficiently
• Produce modular proof points, slides, quotes, and one-pagers for sales and marketing use
• Maintain an up-to-date, searchable evidence library
• Serve as the primary liaison between the customer community and Marketing
• Develop and run customer advocacy programs to recruit and activate customer champions
• Manage customer panels and speakers for key events like KB4-CON
• Project-manage event content workstreams including timelines, approvals, and stakeholder follow-up
• Surface customer insights to Product, PMM, and Sales teams

Requirements

• Bachelor's degree in Marketing, Communications, or similar field
• 5+ years in customer marketing or customer advocacy
• Experience in B2B SaaS; cybersecurity or IT security experience is a plus
• Proven track record managing advocacy or reference programs
• Familiarity with review platforms like G2, Gartner Peer Insights, or TrustRadius
• Proficiency in Salesforce and HubSpot or similar marketing automation tools
• Strong project management skills for handling multiple concurrent workstreams
• Excellent written communication skills for storytelling across multiple formats

About the Company

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans.