Senior Marketing Manager - Groceries & Retail

As Senior Marketing Manager - Groceries & Retail based in Dubai, you will lead marketing strategy and execution for grocery and retail verticals, driving campaigns, product launches and data-driven insights to grow customer acquisition, retention and partner engagement.

Responsibilities

• Develop and maintain an annual campaign calendar aligned to business objectives, seasonality and market trends.
• Lead cross-functional campaign strategy with commercial, product and creative teams to ensure alignment with regional and central plans.
• Identify audience segments and tailor campaign messaging to maximise engagement and conversion.
• Design, launch and iterate test-and-learn campaigns to validate hypotheses and optimise ROI.
• Build reporting dashboards and tools to track overview metrics: orders, new customers, penetration and retention.
• Oversee marketing activity for Deliveroo HOP alongside the HOP team and ensure participation in Deliveroo calendar campaigns.
• Act as liaison between central and local teams for product launches, developments and local opportunities.
• Develop best-practice playbooks based on experiments, promotions and activations across markets.
• Monitor post-launch product performance and recommend adjustments to marketing strategy.

Requirements

• Bachelors degree
• 8-10 years experience
• Retail grocery
• Campaign planning
• Data analysis
• Product launches
• Leadership skills
• Marketing tools
• Communication skills
• Hybrid working

Preferred Qualifications

• Experience managing grocery or retail marketing portfolios within fast-moving consumer or on-demand platforms.
• Proven track record of running large calendar campaigns and cross-channel activations.
• Strong proficiency with analytics and dashboarding tools (marketing analytics, attribution and BI).
• Demonstrated ability to lead cross-functional teams and influence central stakeholders.

Benefits

• Annual leave entitlement and paid time off
• Annual flight allowance / ticket
• Health insurance benefits
• Relocation allowance (where applicable)
• Family medical coverage options

About the Company

Deliveroo is a technology-led food-delivery company focused on transforming how people access food and retail. Operating at high growth, Deliveroo blends product, logistics and marketing to deliver great customer experiences. The Dubai team works across product, retailer partnerships and local marketing to expand Deliveroo's grocery and retail proposition in the UAE.