Senior Marketing Operations Manager

Responsibilities

• Serve as the primary HubSpot admin, owning architecture, workflows, lifecycle stages, and reporting
• Manage and optimize integrations across the stack including SalesLoft, 6sense, ZoomInfo, and CRM
• Own the end-to-end lead lifecycle, including capture, enrichment, scoring, and routing
• Monitor platform health and establish alerting frameworks to resolve system issues
• Lead AI adoption by evaluating and piloting AI features within the existing martech stack
• Build dashboards and reporting to provide actionable insights on marketing's impact on revenue
• Run growth experiments such as A/B tests on nurture sequences and landing pages

Requirements

• 7–10+ years of B2B marketing operations experience, ideally in cybersecurity or SaaS
• Deep HubSpot admin expertise including complex workflows and API integrations
• Proven experience with Sales Engagement platforms like SalesLoft or Outreach
• Hands-on experience with ABM and intent platforms, specifically 6sense
• Experience with data enrichment tools such as ZoomInfo
• Strong analytical foundation and ability to build dashboards independently
• Understanding of data privacy and compliance regulations like GDPR and CAN-SPAM

Preferred Qualifications

• HubSpot certifications
• Experience with SugarCRM or Salesforce
• Experience building or managing AI-driven systems or agent-based workflows
• Experience with webinar platforms like Sequel.io or ON24

About the Company

OPSWAT is a global cybersecurity company that protects critical infrastructure organizations across energy, government, manufacturing, and financial sectors. With over 1,500 customers in 150+ countries, OPSWAT’s platform defends the most sensitive environments against advanced threats.