Senior Marketing Services Manager

Responsibilities

• Drive strategic marketing transformation and business growth for partner banks through high-impact, integrated 360 marketing programs.
• Lead insight generation by collaborating with research teams to translate consumer behavior and market trends into actionable campaign foundations.
• Design and implement strategic marketing roadmaps for partner banks, identifying growth opportunities and driving joint investment.
• Orchestrate end-to-end 360 marketing campaigns, including brand building, strategic sponsorships, and advanced digital initiatives.
• Champion digital marketing maturity by deploying global best practices, innovative digital capabilities, and advanced measurement frameworks.
• Convert complex strategic goals into detailed, commercially viable annual marketing plans with robust KPIs.
• Collaborate with internal stakeholders across Product, Sales, and Regional Marketing teams to ensure seamless campaign execution.
• Manage, mentor, and develop a team of 2-5 marketers.

Requirements

• 8+ years of relevant work experience with a Bachelor's degree (or equivalent experience as specified).
• Proven expertise in strategic marketing and integrated campaign execution.
• Experience leading digital marketing transformation and maturity programs.
• Strong stakeholder and agency management skills, with the ability to manage complex, senior-level relationships.
• Demonstrated ability to translate data and consumer insights into effective marketing strategies.
• Strong commercial acumen and experience building business cases to secure partner investment.
• Proven people management experience.

Preferred Qualifications

• 10-12 years of progressive experience in marketing and advisory, particularly within consumer or tech marketing.
• Background in sports, tech, or consumer goods marketing is highly encouraged.
• Exceptional negotiation skills and experience with P&L drivers.
• Ability to autonomously govern large-scale projects on time and within budget.

About the Company

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. We are dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.